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Entertainment Management

Name: Entertainment Management
Brand: CABI Publishing
SKU: 04843266
Price: 119.19 EUR
Availability: InStock
Author: Ben Walmsley
ISBN: 9781780640228

Ben Walmsley

Lingua

Inglese

Libro Rigido

Codice Libristo: 04843266

Casa editrice CABI Publishing, giugno 2014

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the ne... Descrizione completa

Codice Libristo: 04843266

292 b

119.19 €

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Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.