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Evaluating Public Relations

Name: Evaluating Public Relations
Brand: Kogan Page Ltd
SKU: 02088564
Price: 54.89 EUR
Availability: InStock
Author: Tom Watson
ISBN: 9780749468897

Tom Watson

Lingua

Inglese

Libro In brossura

Codice Libristo: 02088564

Casa editrice Kogan Page Ltd, giugno 2014

Operating under tight budget constraints and with an ever increasing range of tools and technologies... Descrizione completa

Codice Libristo: 02088564

134 b

54.89 €

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice and containing case studies on campaigns for Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.