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Events Management

Name: Events Management
Brand: LAP LAMBERT Academic Publishing
SKU: 32889107
Price: 37.29 EUR
Availability: InStock
Author: Dhananjaya Nawarathna
ISBN: 9786202527187

Dhananjaya Nawarathna

Lingua

Inglese

Libro In brossura

Codice Libristo: 32889107

Casa editrice LAP LAMBERT Academic Publishing, maggio 2020

Events are becoming an integral part of tourism development and marketing strategies. Mega-events ca... Descrizione completa

Codice Libristo: 32889107

91 b

37.29 €

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Events are becoming an integral part of tourism development and marketing strategies. Mega-events can attract very large numbers of event visitors and can have a large cost or psychological effect. Advocating residents to support for mega-events is a complex topic of discussion. Therefore, the proposed model integrates residents' perceived event impacts and perceived quality of life in shaping their support for mega-events. The Olympic Park residential area in Beijing, where the 2008 Summer Olympic Games were held, was identified as fertile ground for testing the proposed model. Structural equation modeling was performed to test the proposed model and findings endorsed by applying Maslow's theory in predicting residents' support for mega-events.