Contatto
Come acquistare
Consegna
Guida all'acquisto
Expressive Organization
Inglese
154 b
30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
20.79
€
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
22.39
€
/
In brossura
20.09
€
/
In brossura
71.39
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?