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Factorial Survey Experiments

Name: Factorial Survey Experiments
Brand: SAGE Publications Inc
SKU: 04803413
Price: 22.79 EUR
Availability: InStock
Author: Thomas Hinz
ISBN: 9781452274188

Thomas Hinz

Katrin Auspurg

Lingua

Inglese

Libro In brossura

Codice Libristo: 04803413

Casa editrice SAGE Publications Inc, febbraio 2015

The factorial survey method is well established in the social sciences as a method of assessing resp... Descrizione completa

Codice Libristo: 04803413

56 b

22.79 €

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The factorial survey method is well established in the social sciences as a method of assessing respondents' beliefs about the world, judgment principles, or decision rules. Instead of single-item questions, respondents are confronted with multi-dimensional stimuli ("vignettes") that resemble real-life judgments or decision-making situations. Within these vignettes, attributes are experimentally varied in their values. This method enables the researcher to combine the advantages of experimental designs and surveys.