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Foreign Television Programs in China

Name: Foreign Television Programs in China
Brand: AVM Akademische Verlagsgemeinschaft
SKU: 01892289
Price: 31.49 EUR
Availability: InStock
Author: Zhuo Feng
ISBN: 9783869242866

Types, Cultural Modifications, Cultural Proximity

Zhuo Feng

Lingua

Inglese

Libro In brossura

Codice Libristo: 01892289

Casa editrice AVM Akademische Verlagsgemeinschaft, novembre 2011

Since the Reform and Opening-Up Policy in 1978 the Chinese television market has been gradually open... Descrizione completa

Codice Libristo: 01892289

77 b

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Since the Reform and Opening-Up Policy in 1978 the Chinese television market has been gradually opened up to foreign media companies. The demand for foreign television programs has increased greatly, especially for feature films, television series, documentaries, sports programs, and music programs. This study answered three questions: (1) What kinds of foreign TV programs are broadcast in China? (2) What kinds of cultural modification must be made? (3) How similar are the cultures between the exporting country and China as an importing country? The study selected and analyzed the television schedules from a total of 37 television channels from eight television broadcasters in five sample cities. Based on the answers to these questions, an overview can be made of the supplied foreign television programs in China.