Contatto
Come acquistare
Consegna
Guida all'acquisto
Inglese
108 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
11.59
€
Today, city marketing has become a widely accepted phenomenon in contemporary urban development. The practice of city marketing has evolved in response to increased inter-city competition for elites, residents, tourists, investors, entrepreneurs and the like. The concept is based on the perception of a city as a commercial product which can be sold and bought as any other commodity. Cities employ marketing techniques in order to turn their urban image, historical past, cultural heritage, unique lifestyle and atmosphere into easily recognizable brands worldwide. This study focuses on the field of city marketing and city branding and explores in-depth pertinent policies and strategies pursued by the City of Vienna in this respect. The book should be especially useful for place marketing professionals, or anyone else interested in destination branding and current trends in urban development.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
9.79
€
/
Rigido
26.59
€
/
In brossura
12.69
€
/
In brossura
30.69
€
/
In brossura
20.29
€
/
In brossura
22.99
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?