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Gaining Momentum: Managing The Diffusion Of Innovations

Name: Gaining Momentum: Managing The Diffusion Of Innovations
Brand: Imperial College Press
SKU: 05103265
Price: 151.89 EUR
Availability: InStock
Author: Joe Tidd
ISBN: 9781848163546

Joe Tidd

Lingua

Inglese

Libro Rigido

Codice Libristo: 05103265

Casa editrice Imperial College Press, agosto 2010

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. Ther... Descrizione completa

Codice Libristo: 05103265

372 b

151.89 €

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.