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Global Marketing

Name: Global Marketing
Brand: SAGE Publications Ltd
SKU: 04799354
Price: 59.99 EUR
Availability: InStock
Author: Carlyle Farrell
ISBN: 9781446252642

Carlyle Farrell

Lingua

Inglese

Libro In brossura

Codice Libristo: 04799354

Casa editrice SAGE Publications Ltd, settembre 2015

This new text equips students with the tools to make marketing decisions in a global business enviro... Descrizione completa

Codice Libristo: 04799354

147 b

59.99 €

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This new text equips students with the tools to make marketing decisions in a global business environment. There is an emphasis on solving real world problems and making critical marketing decisions in a range of business environments with varying levels of political risks, competitive pressures and different cultural considerations, and as such the book is completely in tune with the complexity of international business today. Key features include: * A chapter dedicated to the strategies of emerging market multinationals * A 'Real World Challenges' feature designed to help improve students' decision making skills *'The Global imperative' feature relates material to the real world *'To the Point' feature provides additional technical detail on a key concept discussed in the chapter *'Expand Your Knowledge' feature links to additional material The companion website provides a range of instructor and student support materials including PowerPoints, a testbank for instructors and quizzes for students at www.sagepub.co.uk/farrell.