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Group Consensus and Minority Influence - Implications for Innovation

Name: Group Consensus and Minority Influence - Implications for Innovation
Brand: John Wiley and Sons Ltd
SKU: 04898650
Price: 91.19 EUR
Availability: InStock
Author: de Dreu
ISBN: 9780631212331

de Dreu

de Vries NK

Lingua

Inglese

Libro In brossura

Codice Libristo: 04898650

Casa editrice John Wiley and Sons Ltd, aprile 2001

Much research has been directed at understanding how people share opinions, attitudes, norms and beh... Descrizione completa

Codice Libristo: 04898650

223 b

91.19 €

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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.