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Handbook of Research on Sport and Business

Name: Handbook of Research on Sport and Business
Brand: Edward Elgar Publishing Ltd
SKU: 04465761
Price: 321.79 EUR
Availability: InStock
Author: Sten Söderman
ISBN: 9781849800051

Sten Söderman

Harald Dolles

Lingua

Inglese

Libro Rigido

Codice Libristo: 04465761

Casa editrice Edward Elgar Publishing Ltd, giugno 2013

This Handbook draws together top international researchers and discusses the state of the art and th... Descrizione completa

Codice Libristo: 04465761

787 b

321.79 €

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This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.