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How to positively influence others? How to enhance your impact and your interpersonal skills? How to convince others to take action? How to become a manager-leader? Structured around these major issues, this book aims to reach those who question themselves on leadership and charisma. Beyond tips and tricks, the author offers pragmatic and instantly applicable keys to develop your impact with a single person or a larger audience. She uses a revisited sales model, AIDA, to guide you through the factors to be considered when aiming to convince and set others to action. Based on real-life case-studies and valuable advice, this book provides an unprecedented approach to leadership and communication. With AIDA, you will develop your capacity to: Attract awareness Raise Interest Awaken Desire Lead to Action
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