Controllare lo stato dell'ordine

Entra a far parte di una comunità di amanti dei libri di tutto il mondo e ottieni numerosi vantaggi. Crea un account gratuito

Punto Poste 5.49 € Punto Poste 5.49 € Corriere DHL 6.99 € Corriere GLS 5.99 € Punto GLS 4.49 € Corriere Bartolini 4.49 € Punto Bartolini 3.49 €

Contatto

Come acquistare

Aiuto

Il mio account

▸ Vuoto :-(

How Customers Think

Name: How Customers Think
Brand: Harvard Business Review Press
SKU: 04233122
Price: 27.49 EUR
Availability: InStock
Author: Gerald Zaltman
ISBN: 9781578518265

Gerald Zaltman

Lingua

Inglese

Libro Rigido

Codice Libristo: 04233122

Casa editrice Harvard Business Review Press, febbraio 2003

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have... Descrizione completa

Codice Libristo: 04233122

67 b

27.49 €

50% di possibilità Cercheremo nel mondo Quando riceverò il libro?

Fino a 30 giorni per il reso

Potrebbe interessarti anche

Dare to Think Differently Gerald Zaltman

Rigido

17.39 €

Global Brand Nigel Hollis

In brossura

12.69 €

Using Behavioral Science in Marketing Nancy Harhut

In brossura

36.69 €

Market Segmentation - How to do it and How to Profit from it, revised 4e Malcolm McDonald

In brossura

39.19 €

BOSH! Healthy Vegan Henry Firth

In brossura

15.49 €

Babar Slipcase Jean De Brunhoff

Rigido

18.19 €

Yes, No, or Maybe? (Light Novel 1) Lala Takemiya

In brossura

9.69 €

Sonic The Hedgehog, Volume 7: All or Nothing Adam Bryce Thomas

In brossura

10.29 €

DUNE: The Graphic Novel, Book 1: Dune Brian Herbert

Rigido

16.39 €

Origami Paper 500 sheets Flower Patterns 6" (15 cm) Tuttle Publishing

Articoli di cancelleria

11.29 €

More Myself Alicia Keys

Rigido

18.19 €

History of the Medicines We Take ANTHONY CARTWRIGHT

In brossura

17.29 €

Starman Tarot Kit Davide De Angelis

Carte

22.69 €

Cambridge IGCSE (TM) French Student Book Third Edition S. Chevrier-Clarke

In brossura

35.69 €

Blood of Empire Brian McClellan

In brossura

9.79 €

One-Punch Man, Vol. 18 ONE

In brossura

8.49 €

Becoming Supernatural: How Common People Are Doing the Uncommon Joe Dispenza

In brossura

13.29 €

Rackham Tarot Arthur Rackham

Carte

14.99 €

Programming With Openscad Justin Gohde

In brossura

17.89 €

Tell Me Lies Carola Lovering

In brossura

12.09 €

Love in Focus Complete Collection Yoko Nogiri

In brossura

12.59 €

Pathfinder Lost Omens Tian Xia World Guide (P2) Hiromi Cota

Rigido

52.79 €

The Search for Lost Species

Gioco

26.59 €

Ballad of Sword and Wine. Qiang Jin Jiu. Volume 1 Tang Jiu Qing

In brossura

22.99 €

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.