Contatto
Come acquistare
Consegna
Guida all'acquisto
Industrial Marketing Strategy 3e
Inglese
112 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing * Guidelines for implementing the value proposition through distribution and marketing communications * The role of marketing in the broader context of business and corporate-level strategic planning * Special sections on product development, national account management, customer service, information technology, and price signaling
Informazioni sul libro
Inglese
Categorie
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
7.19
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?