Infinite Upside

He bought a business losing $80,000 a month. He could afford two months of losses.

In 2021, Vijay Sheth started PCH Exotics with one financed McLaren. The following year, he borrowed $1.25 million to acquire an exotic-car rental company operating in eight cities. Keeping it alive required finding money in the fleet, cutting costs, and making agreements other operators had overlooked.

Infinite Upside takes readers inside the negotiations and decisions that followed:

• Sixteen cars in Manhattan, with no parking rent. A luxury residential tower needed to attract residents. Sheth found a way for its garage and his fleet to help each other.

• Expansion through assets other people owned. Yacht-management agreements, broker relationships, and revenue shares allowed PCH to expand while Sheth retained full ownership of the company.

• An $83.5 million land purchase financed entirely by the seller. Sheth paid the taxes and fees up front, accepted the interest payments and five-year balloon, and acquired the first acreage for Macau of the Americas, a smart city development in Belize.

He explains the terms, the cash demands, and the risks behind those choices. Readers see how to evaluate an acquisition, negotiate around what the other party needs, and judge whether a promising deal can survive its payment schedule.

The setbacks were just as consequential: $8 million stolen by a business partner, damaged personal credit, and three spinal surgeries. Recovery forced him to build a company that could keep going without his constant intervention.

Alongside the deals are the family who shaped him, the employees he learned to trust, and the unexpected cost of turning his favorite hobby into a business. He wanted to keep building, and still have the health, freedom, and time to enjoy the life around it.