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Innovating at the Top

Name: Innovating at the Top
Brand: PALGRAVE MACMILLAN
SKU: 04040724
Price: 57.79 EUR
Availability: InStock
Author: Roland Berger
ISBN: 9780230575738

Roland Berger

Lingua

Inglese

Libro Rigido

Codice Libristo: 04040724

Casa editrice PALGRAVE MACMILLAN, novembre 2008

More than ever, today's rapidly changing global markets increase the risks and rewards for innovatio... Descrizione completa

Codice Libristo: 04040724

141 b

57.79 €

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More than ever, today's rapidly changing global markets increase the risks and rewards for innovations. But amidst rising uncertainties and greater competition, can CEOs improve the chances for successful innovation? Innovating at the Top presents revealing interviews with CEOs at nine highly innovative international corporations -- Bosch, Genentech, Infosys, Nokia, Research in Motion, SAP, 3M, Toyota, and Unilever - to gain their views how to encourage and support innovation. When CEOs across three continents express many similar opinions about stimulating innovation, it is clear there are fundamental principles and methods all CEOs should explore to spin up the flywheel of innovation. Innovating at the Top distils 10 Key Innovation Drivers from insightful CEO recommendations and advice. These innovation management practices can help every CEO consider proven ways to raise the probability a company can reach and sustain stronger innovative performance.