Spedizione gratuita per ordini superiori a 69,99 euro.

Controllare lo stato dell'ordine

Entra a far parte di una comunità di amanti dei libri di tutto il mondo e ottieni numerosi vantaggi. Crea un account gratuito

Spedizione gratuita con Packeta per un prezzo superiore a 69.99 €

Bartolini 4.49 € Punto Poste 5.49 € Punto Poste 5.49 € Punto Bartolini 3.49 € DHL 6.99 € GLS 5.99 €

Contatto

Come acquistare

Aiuto

Il mio account

▸ Vuoto :-(

Spedizione gratuita per ordini superiori a 69,99 euro.

Inside the Tornado

Name: Inside the Tornado
Brand: HarperCollins Publishers Inc
SKU: 01373894
Price: 14.69 EUR
Availability: InStock
Author: Geoffrey A. Moore
ISBN: 9780060745813

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Geoffrey A. Moore

Lingua

Inglese

Libro In brossura

Codice Libristo: 01373894

Casa editrice HarperCollins Publishers Inc, marzo 2011

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef... Descrizione completa

Codice Libristo: 01373894

36 b

14.69 €

Magazzino esterno Inviamo tra 3-5 giorni

30 giorni per il reso

I clienti hanno acquistato anche

Crossing the Chasm, 3rd Edition Geoffrey A. Moore

In brossura

21.89 €

Zone to Win Geoffrey A. Moore

In brossura

15.79 €

Escape Velocity Geoffrey A. Moore

Rigido

21.29 €

Dealing with Darwin - How Great Companies Innovate at Every Phase of their Evolution Geoffrey A. Moore

In brossura

22.49 €

Psychology of Money Morgan Housel

In brossura

16.09 €

Blue Ocean Strategy, Expanded Edition W. Chan Kim

Rigido

25.79 €

The Innovator's Dilemma, with a New Foreword Clayton M. Christensen

Rigido

28.19 €

Die with Zero Bill Perkins

In brossura

13.79 €

Predictable Revenue Aaron Ross

In brossura

14.99 €

Hyperfocus Chris Bailey

In brossura

12.29 €

The Dip Seth Godin

Rigido

17.39 €

Dip Seth Godin

In brossura

12.49 €

The Challenger Sale Matthew Dixon

In brossura

16.99 €

Eat That Frog! Brian Tracy

In brossura

11.89 €

Secrets of the Millionaire Mind T. Harv Eker

Rigido

21.89 €

Purple Cow Seth Godin

In brossura

11.09 €

McKinsey Way Ethan Rasiel

Rigido

26.59 €

Radical Candor: Fully Revised & Updated Edition Kim Scott

Rigido

23.89 €

Attacker's Advantage Ram Charan

Rigido

24.79 €

Transforming Relationships for High Performance Jody Hoffer Gittell

Rigido

41.29 €

Power of Habit Charles Duhigg

In brossura

11.59 €

Only the Paranoid Survive Andrew S. Grove

In brossura

16.59 €

The One Thing Gary Keller

In brossura

12.99 €

Flow Mihaly Csikszentmihalyi

In brossura

6.79 €

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.