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Until recently, the performance expectations placed on college
athletes rivaled those of their professional counterparts, yet their
financial opportunities remained tightly constrained. That era has
shifted and today, athletes can finally access a share of the revenue
ecosystem and pursue legitimate earning opportunities through
private entities.
This forward progress leaves endless opportunities and equally
many questions to be answered with new complexity and new
exposure. Though many resources emerging in the NIL era focus
on financial literacy, branding, and marketing strategies for athletes,
this book begins at a critical point, as the NIL landscape is taking
shape rapidly, legislation is developing, and governing bodies are
emerging. It addresses a different but equally important dimension
of the NIL landscape: risk management and insurance strategies
that protect athletes, families, and organizations from the legal and
financial exposures created by NIL opportunities.
Thus, we examine how the NIL era transforms not only financial
opportunities but also the way athletes build identity, manage risk,
and shape their futures beyond the field of play.
I wrote this book as a support system for athletes stepping into this
expanded economic landscape. Insured to Win is not merely a
roadmap for short‐term earnings; it equips athletes to understand
the risks that accompany their newfound earning potential, the
protections that can safeguard their future.
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