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Integrated Business Information Systems

Name: Integrated Business Information Systems
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 20094527
Price: 68.89 EUR
Availability: InStock
Author: Klaus-Dieter Gronwald
ISBN: 9783662571279

A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data

Klaus-Dieter Gronwald

Lingua

Inglese

Libro In brossura

Codice Libristo: 20094527

Casa editrice Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, maggio 2018

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management... Descrizione completa

Codice Libristo: 20094527

169 b

68.89 €

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Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.