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Structural changes in society and the economy have led to a severe crisis in the apprenticeship system. As only a few reform initiatives introduced by the Austrian government were intended to improve the quality of the dual system, this study fills the gap by developing an innovative apprenticeship training concept on the basis of the learning organisation. §The apprenticeship training concept was matched with current business practice, and the study shows how two leading firms have designed their apprenticeship training in accordance with the principles of the learning organisation.
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