It will never catch on

"It will never catch on." They said it about the calculator, the telephone, the printing press, the personal computer, the internet - and they are saying it again now, about artificial intelligence.

In sixty short, surprising true stories, Saša Pavlaković traces two centuries of technology panic and finds the same pattern every time: serious, intelligent people are certain the new thing will take their jobs, kill their skills, or ruin their children - and they are almost always wrong. Bank tellers grew in number after the cash machine. Painting didn't die when the camera arrived; it became modern art. Kodak invented the digital camera, then buried it - and went bankrupt protecting the past.

But this is not a book about machines. It's about people. Because in every story, the same kind of person comes out ahead - not the panicker, not the one who waits for the wave to pass, but the one who learns the tool.

Calm, witty, and grounded in history, It Will Never Catch On is the antidote to AI anxiety - and a simple playbook for thriving through whatever comes next.