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Mail Surveys

Name: Mail Surveys
Brand: SAGE Publications Inc
SKU: 04713993
Price: 56.29 EUR
Availability: InStock
Author: Thomas W. Mangione
ISBN: 9780803946637

Improving the Quality

Thomas W. Mangione

Lingua

Inglese

Libro In brossura

Codice Libristo: 04713993

Casa editrice SAGE Publications Inc, ottobre 1995

Students and researchers who want to improve the quality of their mail-survey data collection will f... Descrizione completa

Codice Libristo: 04713993

138 b

56.29 €

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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.