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Make the Rules or Your Rivals Will

Name: Make the Rules or Your Rivals Will
Brand: G RICHARD SHELL CONSULTING
SKU: 11442511
Price: 19.49 EUR
Availability: InStock
Author: Richard Shell
ISBN: 9780615456539

Richard Shell

Lingua

Inglese

Libro In brossura

Codice Libristo: 11442511

Casa editrice G RICHARD SHELL CONSULTING, gennaio 2011

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as... Descrizione completa

Codice Libristo: 11442511

48 b

19.49 €

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This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.