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Management and Creativity

Name: Management and Creativity
Brand: John Wiley and Sons Ltd
SKU: 04954517
Price: 67.39 EUR
Availability: InStock
Author: Chris Bilton
ISBN: 9781405119955

From Creative Industries to Creative Management

Chris Bilton

Lingua

Inglese

Libro Rigido

Codice Libristo: 04954517

Casa editrice John Wiley and Sons Ltd, agosto 2006

This book explores the relationship between the management of creativity and creative approaches to... Descrizione completa

Codice Libristo: 04954517

165 b

67.39 €

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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.