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Market Orientation in Food and Agriculture

Name: Market Orientation in Food and Agriculture
Brand: Springer
SKU: 01398370
Price: 160.79 EUR
Availability: InStock
Author: Klaus G. Grunert
ISBN: 9780792396499

Lingua

Inglese

Libro Rigido

Codice Libristo: 01398370

Casa editrice Springer, novembre 1995

What is market orientation in the food sector, and how can food companies become more market-oriente... Descrizione completa

Codice Libristo: 01398370

393 b

160.79 €

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What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United Kingdom. The book is divided into three sections. The first explores the concept of market orientation and how it relates to developing competitive advantage. The second discusses in detail how market knowledge can be gained, and the final section focuses on how this knowledge, once generated, can be put to use in a food company during process and product development.