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Market Research with Panels

Name: Market Research with Panels
Brand: Springer, Berlin
SKU: 38972098
Price: 49.89 EUR
Availability: InStock
Author: Martin Günther
ISBN: 9783658376499

Types, Surveys, Analysis, and Applications

Martin Günther

Ulrich Vossebein

Raimund Wildner

Lingua

Inglese

Libro Rigido

Codice Libristo: 38972098

Casa editrice Springer, Berlin, novembre 2021

One of the most important tasks of market research is to read market developments in such a way that... Descrizione completa

Codice Libristo: 38972098

122 b

49.89 €

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One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.