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Marketing and Financial Management

Name: Marketing and Financial Management
Brand: Bloomsbury Publishing
SKU: 01340465
Price: 31.49 EUR
Availability: InStock
Author: D Walters
ISBN: 9781403940971

D Walters

Lingua

Inglese

Libro In brossura

Codice Libristo: 01340465

Casa editrice Bloomsbury Publishing, novembre 2004

This text explores in great depth marketing decisions that have implications for financial managemen... Descrizione completa

Codice Libristo: 01340465

77 b

31.49 €

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This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.