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Marketing in a Multicultural World

Name: Marketing in a Multicultural World
Brand: SAGE Publications Inc
SKU: 04714188
Price: 62.79 EUR
Availability: InStock
Author: Janeen Arnold Costa
ISBN: 9780803953284

Ethnicity, Nationalism, and Cultural Identity

Janeen Arnold Costa

Lingua

Inglese

Libro In brossura

Codice Libristo: 04714188

Casa editrice SAGE Publications Inc, aprile 1995

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing ar... Descrizione completa

Codice Libristo: 04714188

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62.79 €

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The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.