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Marketing Strategy

Name: Marketing Strategy
Brand: Bloomsbury Publishing
SKU: 33338250
Price: 85.79 EUR
Availability: InStock
Author: Robert Palmatier
ISBN: 9781352011463

Based on First Principles and Data Analytics

Robert Palmatier

Shrihari Sridhar

Lingua

Inglese

Libro In brossura

Codice Libristo: 33338250

Casa editrice Bloomsbury Publishing, febbraio 2021

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that und... Descrizione completa

Codice Libristo: 33338250

210 b

85.79 €

Magazzino esterno in piccole quantità Inviamo tra 12-17 giorni

Fino a 30 giorni per il reso

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.