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Spedizione gratuita per ordini superiori a 69,99 euro.

Marketing Tribal

Name: Marketing Tribal
Brand: Omniscriptum
SKU: 02479130
Price: 30.79 EUR
Availability: InStock
Author: Flore Nadobny
ISBN: 9783841785985

Flore Nadobny

Lingua

Francese

Libro In brossura

Codice Libristo: 02479130

Casa editrice Omniscriptum, febbraio 2018

Aujourd hui, le marketing tribal est devenu primordial pour les entreprises, les consommateurs ont b... Descrizione completa

Codice Libristo: 02479130

75 b

30.79 €

Magazzino esterno Inviamo tra 8-11 giorni

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Aujourd hui, le marketing tribal est devenu primordial pour les entreprises, les consommateurs ont besoin d échanger et de partager entre eux. Les entreprises passent alors, comme le dit Bernard Cova, de "marchand de biens aux marchand de liens". En effet, les techniques marketing, anciennement basées sur la simple vente d un produit, perdent de leur efficacité maintenant pour vendre un produit ; il faut d abord trouver une communauté. Les consommateurs ne font plus confiance aux entreprises mais elles font toujours confiance aux autres consommateurs. Le marketing tribal part alors de ce constat et conseille aux entreprises de prendre du recul pour donner le pouvoir aux fans.