Contatto
Come acquistare
Consegna
Guida all'acquisto
Media Research Methods
Inglese
195 b
30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
11.79
€
/
In brossura
8.49
€
/
In brossura
25.29
€
/
In brossura
86.49
€
/
In brossura
126.59
€
More than a 'how-to' book, this textbook explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, it takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. It lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, and survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. It ends with a special chapter for those aiming at a career in research and analysis. Key Features: * provides students with an extensive overview of research practices while supplying real, practical advice on how to conduct research * consistent critical perspective throughout gives students an understanding of both the accomplishments and difficulties of research * addresses the practices of metric and interpretive research through Monte Carlo demonstrations that show the inner workings of statistical analysis and interpretive decision making
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
17.99
€
/
In brossura
56.29
€
/
In brossura
75.19
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?