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Every era creates its own style having a strong impact on architecture and space. Through the growing importance of electronic media and the services provided by the internet, the delimitation between physical and virtual spaces is becoming increasingly fuzzy.§Christoph Kronhagel, a worldwide renowned specialist for media facades and technology, gives these phenomena the collective name mediatecture , a compound of the words media and architecture .§His book approaches the new phenomenon methodologically, in form of elements providing basic knowledge on mediatectonic work, in particular for media facades. Together with worldwide leading specialists from the fields of technology, urban construction, computer sciences, arts and marketing, he has established a unique manual that, thanks to its focus on the media façade, primarily addresses architects and designers.
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