Microeconomics

McEachern "teaches by example." It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, Macroeconomics: A Contemporary Introduction, 10e, International Edition truly leads by example. In a decidedly user-friendly tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean, focused design. The text's major applications take the form of Case Studies that are meant to be read and therefore are integrated into the flow of each chapter. With this Tenth edition, the book's well-crafted approach is enhanced with resources - such as Aplia and CourseMate - that will help your students improve their understanding and help you streamline tasks and save valuable time.