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Misbehaving - The Making of Behavioral Economics

Richard H. Thaler

Lingua

Inglese

Libro In brossura

Codice Libristo: 02832841

Casa editrice W. W. Norton & Company, maggio 2016

Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline bac... Descrizione completa

Codice Libristo: 02832841

31 b

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Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make decisions in an increasingly mystifying world.