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Mobile Marketing

Name: Mobile Marketing
Brand: OmniScriptum
SKU: 49933721
Price: 33.19 EUR
Availability: InStock
Author: Thiago Bodruk
ISBN: 9786209145766

How do brands and customers interact using mobile devices?. DE

Thiago Bodruk

Lingua

Inglese

Libro In brossura

Codice Libristo: 49933721

Casa editrice OmniScriptum, ottobre 2025

Contemporary society is dynamic and interconnected by networks that enhance relationships between pe... Descrizione completa

Codice Libristo: 49933721

81 b

33.19 €

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Contemporary society is dynamic and interconnected by networks that enhance relationships between people. Thanks to new information and communication technologies, these connections have become permanent. Devices are extensions of the human body, enhancing the senses and increasing its capabilities, making the human body an extension of the network. In this scenario, it is not enough for companies to simply seduce consumers through non-interactive and biased advertising. Transmedia storytelling and media convergence give consumers a new perspective on interacting with brands. Immersion and the shopping experience are the key points of this new reality.