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MOBILE WALLET CHRONICLES: INDIA?S PAYMENTS TRANSFORMATION

Name: MOBILE WALLET CHRONICLES: INDIA?S PAYMENTS TRANSFORMATION
Brand: LAP LAMBERT Academic Publishing
SKU: 44326660
Price: 53.59 EUR
Availability: InStock
Author: Anju Singh
ISBN: 9786206783176

Anju Singh

Lingua

Inglese

Libro In brossura

Codice Libristo: 44326660

Casa editrice LAP LAMBERT Academic Publishing, settembre 2023

This book presents a picture of the mobile wallets and their adoption in India. The book Comprises o... Descrizione completa

Codice Libristo: 44326660

131 b

53.59 €

Magazzino esterno Inviamo tra 8-11 giorni

Fino a 30 giorni per il reso

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This book presents a picture of the mobile wallets and their adoption in India. The book Comprises of six chapters. This covers a wide range of aspects of mobile wallets and the consumer adoption. The book takes through the concept of Mobile Wallet, types and services and move on towards explaining the Mobile Wallet Ecosystem. The book thoroughly highlights the status of Mobile Wallet in India- (history, working, growth, segmentation and revenue generation model of mobile wallet companies), Prominent Players of Mobile Wallet Industry in India. The book gives an overview of Technology Acceptance Model- (history and criticism). Technology Acceptance Model and Adoption of Mobile Wallet, Other Theories and Models of Technology Acceptance. Focusing on mobile wallets this book also includes the study of consumer adoption and the Technology Acceptance model and provides suggestions and directions for the future research which might help consumers, mobile wallet providers, policy makers and security.