Controllare lo stato dell'ordine

Entra a far parte di una comunità di amanti dei libri di tutto il mondo e ottieni numerosi vantaggi. Crea un account gratuito

Punto Poste 5.49 € Punto Poste 5.49 € Corriere DHL 6.99 € Corriere GLS 5.99 € Punto GLS 4.49 € Corriere Bartolini 4.49 € Punto Bartolini 3.49 €

Contatto

Come acquistare

Aiuto

Il mio account

▸ Vuoto :-(

Mobilising the Audience

Name: Mobilising the Audience
Brand: UNIV OF QUEENSLAND
SKU: 11459641
Price: 40.29 EUR
Availability: InStock
Author: Mark Balnaves
ISBN: 9780702232053

Mark Balnaves

Tom O'Regan

Jason Sternberg

Lingua

Inglese

Libro In brossura

Codice Libristo: 11459641

Casa editrice UNIV OF QUEENSLAND, marzo 2002

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience r... Descrizione completa

Codice Libristo: 11459641

99 b

40.29 €

Magazzino esterno in piccole quantità Inviamo tra 11-15 giorni

Fino a 30 giorni per il reso

I clienti hanno acquistato anche

Der Weg nach Westen, 1 Blu-ray Andrew V. McLaglen

Blu-ray

12.29 €

L'Unite Italienne Devant La France Et Devant l'Europe Sans Auteur

In brossura

10.89 €

Manuel de datavisualisation - 2e éd. - Méthodes - Cas pratiques Jean-Marie Lagnel

In brossura

28.99 €

Dictionnaire pratique du droit humanitaire Françoise Bouchet-Saulnier

In brossura

38.99 €

Lotta & das ewige Warum, 1 DVD Ali N. Askin

DVD

13.89 €

Webinaires et classes virtuelles Argouges

Libro

23.29 €

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.