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Moderator's Survival Guide

Name: Moderator's Survival Guide
Brand: Elsevier Science & Technology
SKU: 01989304
Price: 52.69 EUR
Availability: InStock
Author: Donna Tedesco
ISBN: 9780124047006

Donna Tedesco

Lingua

Inglese

Libro In brossura

Codice Libristo: 01989304

Casa editrice Elsevier Science & Technology, novembre 2013

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of you... Descrizione completa

Codice Libristo: 01989304

129 b

52.69 €

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The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. * Practical, field-tested, and actionable tips for what to do and say-and what NOT to do or say-in each situation.* Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely.* Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.