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Neuro Design

Name: Neuro Design
Brand: Kogan Page Ltd
SKU: 11479291
Price: 36.19 EUR
Availability: InStock
Author: Darren Bridger
ISBN: 9780749478889

Understanding the Supply Chain

Darren Bridger

Lingua

Inglese

Libro In brossura

Codice Libristo: 11479291

Casa editrice Kogan Page Ltd, febbraio 2017

Today, businesses of all sizes generate a great deal of creative graphic media and content, includin... Descrizione completa

Codice Libristo: 11479291

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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.