Never Daunted

What does it take to build a winning culture-and sustain it when the odds are against you?

In Never Daunted, business executive and entrepreneur Mike Lancioni explores that question through nearly four decades of leading organizations, the remarkable transformation of Indiana University football, and the enduring leadership lessons of the acclaimed television series Ted Lasso.

This isn't leadership theory from the sidelines. Lancioni has spent his career building businesses, navigating acquisitions, leading thousands of employees, confronting difficult decisions, and learning firsthand what happens when culture succeeds-or fails. His stories are candid, personal, occasionally humorous, and grounded in the realities of leading people.

At the heart of the book is one powerful idea: belief comes before evidence.

Indiana football's extraordinary rise from decades of disappointment to a national championship demonstrates what can happen when leadership changes expectations and culture. Ted Lasso offers a different but equally compelling perspective on trust, accountability, relationships, and the courage to believe in people before they've proven themselves.

Together with Lancioni's experiences in business, family, friendship, and personal reinvention, these stories reveal why lasting success depends on far more than strategy, talent, or a winning record.

Never Daunted is for leaders, entrepreneurs, coaches, professionals, and anyone who has faced long odds, difficult transitions, or the challenge of building something that matters.

Because winning is a result. What comes before it is leadership.