Contatto
Come acquistare
Consegna
Guida all'acquisto
Obviously Awesome
How to Nail Product Positioning so Customers Get it, Buy it, Love it
Inglese
47 b
I migliori
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
Rigido
24.59
€
You know your product is awesome-but does anybody else?
In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.
In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.
You'll learn how to
- assemble the right team to tackle positioning,
- use a simple yet powerful five-step positioning process,
- ensure your positioning is highly differentiated from your competitors,
- identify your best-fit customers,
- test your positioning using a structured sales narrative,
- avoid common positioning mistakes that muddy your message.
Whether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.
Informazioni sul libro
Inglese
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
18.89
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?