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Packaging design in consumer culture

Name: Packaging design in consumer culture
Brand: Our Knowledge Publishing
SKU: 43084720
Price: 42.69 EUR
Availability: InStock
Author: Kenny Zukowski
ISBN: 9786205786789

Kenny Zukowski

Lingua

Inglese

Libro In brossura

Codice Libristo: 43084720

Casa editrice Our Knowledge Publishing, marzo 2023

This book aims to address the packaging design in the relationship between content and container, an... Descrizione completa

Codice Libristo: 43084720

104 b

42.69 €

Magazzino esterno Inviamo tra 8-11 giorni

Fino a 30 giorni per il reso

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This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.