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People Planet Profit

Name: People Planet Profit
Brand: Kogan Page Ltd
SKU: 04139029
Price: 36.69 EUR
Availability: InStock
Author: Peter Fisk
ISBN: 9780749454111

How to Embrace Sustainability for Innovation and Business Growth

Peter Fisk

Lingua

Inglese

Libro Rigido

Codice Libristo: 04139029

Casa editrice Kogan Page Ltd, febbraio 2010

Social and environmental issues are more important than ever and consumers are committed to supporti... Descrizione completa

Codice Libristo: 04139029

90 b

36.69 €

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Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. "People, Planet, Profit" is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing 'the right thing'.