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Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

Name: Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand
Brand: John Wiley & Sons Inc
SKU: 01388397
Price: 106.39 EUR
Availability: InStock
Author: Tony Ellery
ISBN: 9780470487532

Tony Ellery

Neal Hansen

Lingua

Inglese

Libro Rigido

Codice Libristo: 01388397

Casa editrice John Wiley & Sons Inc, giugno 2012

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize t... Descrizione completa

Codice Libristo: 01388397

260 b

106.39 €

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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. The authors share their combined 50 years of experience in the industry, citing numerous recent examples and case histories, and demonstrating how different measures can be combined to create winning strategies. The text helps pharmaceutical professionals understand challenges facing the industry and the role LCM has in confronting them, and offers a look ahead to predict which LCM strategies will continue to be effective in the future. A must-read for pharmaceutical executives and managers.