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Pricing for Strategic Managers

Name: Pricing for Strategic Managers
Brand: Springer, Berlin
SKU: 48233882
Price: 110.59 EUR
Availability: InStock
Author: Gábor Rekettye
ISBN: 9783031905254

The Theory and Practice of Implementing Pricing Decision

Gábor Rekettye

Jonathan Liu

Pál Danyi

Lingua

Inglese

Libro Rigido

Codice Libristo: 48233882

Casa editrice Springer, Berlin, novembre 2024

While all company executives know the importance of pricing, their knowledge about how to make sound... Descrizione completa

Codice Libristo: 48233882

271 b

110.59 €

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While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence. This book tackles these changes head-on, providing an up-to-date discussion on the theory and practice of pricing.

Offering modern, relevant, practical examples, exercises and solutions, readers will gain a thorough and critical understanding of pricing in a digital world. Whilst grounded in theory, this book also offers practical tips and techniques that can be applied in local and international businesses. This book helps business students and company executives to deepen their knowledge of smart pricing.