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Public Interests

Name: Public Interests
Brand: Rutgers University Press
SKU: 01030662
Price: 126.99 EUR
Availability: InStock
Author: Allison Perlman
ISBN: 9780813572307

Media Advocacy and Struggles over U.S. Television

Allison Perlman

Lingua

Inglese

Libro Rigido

Codice Libristo: 01030662

Casa editrice Rutgers University Press, maggio 2016

Winner of the 2017 Outstanding Book Award from the Popular Communication Division of the Internation... Descrizione completa

Codice Libristo: 01030662

311 b

126.99 €

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Winner of the 2017 Outstanding Book Award from the Popular Communication Division of the International Communication Association

Nearly as soon as television began to enter American homes in the late 1940s, social activists recognized that it was a powerful tool for shaping the nation's views. By targeting broadcast regulations and laws, both liberal and conservative activist groups have sought to influence what America sees on the small screen. Public Interests describes the impressive battles that these media activists fought and charts how they tried to change the face of American television.

Allison Perlman looks behind the scenes to track the strategies employed by several key groups of media reformers, from civil rights organizations like the NAACP to conservative groups like the Parents Television Council. While some of these campaigns were designed to improve the representation of certain marginalized groups in television programming, as Perlman reveals, they all strove for more systemic reforms, from early efforts to create educational channels to more recent attempts to preserve a space for Spanish-language broadcasting.

Public Interests fills in a key piece of the history of American social reform movements, revealing pressure groups' deep investments in influencing both television programming and broadcasting policy. Vividly illustrating the resilience, flexibility, and diversity of media activist campaigns from the 1950s onward, the book offers valuable lessons that can be applied to current battles over the airwaves.