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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 04685382
Price: 146.19 EUR
Availability: InStock
Author: Danny Moss
ISBN: 9780761948568

A Managerial Perspective

Danny Moss

Barbara DeSanto

Lingua

Inglese

Libro Rigido

Codice Libristo: 04685382

Casa editrice SAGE Publications Inc, dicembre 2011

Taking a managerial perspective, this book explores public relations and its role in the wider organ... Descrizione completa

Codice Libristo: 04685382

358 b

146.19 €

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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.