Contatto
Come acquistare
Consegna
Guida all'acquisto
Inglese
81 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
/
In brossura
18.69
€
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime_time dramatic series such as "Buffy the Vampire Slayer", "Judging Amy", "Gilmore Girls", "Sex and the City", and "Ally McBeal" empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels.Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. Amanda D. Lotz is an assistant professor of communication at the University of Michigan. She has contributed to the "Encyclopedia of Television, 2nd Ed.", and other books and journals.
Informazioni sul libro
Inglese
Categorie
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
Rigido
24.29
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?