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Sense and Respond

Name: Sense and Respond
Brand: Springer Palgrave Macmillan
SKU: 02966735
Price: 55.29 EUR
Availability: InStock
Author: S. Parry
ISBN: 9781349523191

The Journey to Customer Purpose

S. Parry

S. Barlow

M. Faulkner

Lingua

Inglese

Libro In brossura

Codice Libristo: 02966735

Casa editrice Springer Palgrave Macmillan, novembre 2004

The authors argue that lean production should be driven by the desire to achieve optimal customer se... Descrizione completa

Codice Libristo: 02966735

135 b

55.29 €

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The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.