Contatto
Come acquistare
Consegna
Guida all'acquisto
Inglese
129 b
Fino a 30 giorni per il reso
I clienti hanno acquistato anche
In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the SoLoMo synergies that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location Based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA a leading German online shopping network. The evidence shows that customers see LBS an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Informazioni sul libro
Inglese
Categorie
Regala questo libro oggi stesso
È facile
1 Aggiungi il libro al carrello e scegli la consegna come regalo 2 Ti invieremo subito il buono 3 Il libro arriverà all'indirizzo del destinatarioPotrebbe interessarti anche
/
In brossura
20.99
€
/
Rigido
186.39
€
Ciao! Sono Libroamiko, il tuo consulente di libri.
Come posso aiutarti?